How We Work
What You Actually Get
No jargon. No vague promises about “boosting your online presence.” Here is exactly what happens, month by month, when you work with us.
Month 1 — Audit + Website Build
What you get:
- Full audit of your current website, Google Business Profile, keyword rankings, citations, and tracking setup
- New website built on Next.js — server-rendered, mobile-first, scores 90+ on Google PageSpeed
- GA4 installed with click-to-call tracking on every phone link
- Schema markup on every page — LocalBusiness, Service, FAQ, BreadcrumbList
- Sitemap submitted to Google Search Console
- All existing content migrated and improved or rewritten from scratch
By the end of month 1, you have a live website that Google can read, that loads fast on mobile, and that tracks every phone call back to the page that generated it. This is the foundation everything else is built on.
Month 2–3 — GBP + SEO Foundation
What you get:
- Google Business Profile fully optimized — categories, services, description, photos, Q&A
- Citations built across 40+ directories with consistent NAP data
- On-page SEO applied to all service pages and location pages — title tags, meta descriptions, H1s, keyword placement
- Suburb/location pages built for every city in your service area
- First blog posts published targeting local search terms
- Weekly GBP posts begin — rotating between services, tips, and trust-building content
- Review generation strategy launched — systematic process to increase review volume and velocity
By month 3, your GBP is fully built out and posting weekly. Your website has dedicated pages for every service and every city you serve. Citations are live and consistent. Google is starting to crawl and index your pages.
Month 3–6 — Rankings Build + Content
What you get:
- Service and location pages climbing in Google rankings
- Monthly blog content targeting informational and long-tail keywords
- GBP review count growing — velocity matters more than total count
- Ongoing GBP posts — weekly, never missed
- Monthly report delivered: keyword positions, organic clicks, phone calls, form fills
- Content strategy adjusted based on what GSC data shows is working
This is where SEO starts compounding. Pages that were indexed in month 2 are now ranking. GBP is gaining visibility in the map pack. You are getting calls from people who found you on Google — and you can see exactly which pages and keywords are generating those calls.
Ongoing — Optimize + Scale
What you get:
- Monthly reporting on real metrics — calls, appointments, keyword positions, GBP actions
- Content and GBP strategy adjusted based on what is driving leads, not what looks good in a report
- New service pages or location pages added as opportunities emerge
- Seasonal content published ahead of demand cycles (AC in spring, furnace in fall, etc.)
- Quarterly strategy review — are we hitting the lead targets? What needs to change?
At this point, your marketing is generating leads without ad spend. The website ranks. The GBP converts. The reviews keep coming. Our job shifts from building to optimizing — making what is already working produce more.
How It Works Financially
Month to month. No long-term contracts. We earn your business every month by delivering measurable results. If we are not generating leads, you can leave.
You get a dedicated point of contact, monthly reporting on real metrics, and a team that actually picks up the phone when you call. We do not disappear after the invoice is paid.
We are not the cheapest option. We are the option that works. Book a call and we will tell you exactly what it costs for your specific situation.
See what this looks like for your business.
Book a strategy call. We will look at your current marketing, tell you what is working and what is not, and lay out exactly what we would do in the first 90 days.
Free · 30 minutes · No obligation